Wednesday, 14 June 2017

Orlagh McCloskey and Henrietta Rix Plot Growth for British Contemporary Label Rixo

LONDON — Rixo founders and directors Orlagh McCloskey and Henrietta Rix are plotting the expansion of their British contemporary label Rixo. The brand is slated to launch in the U.S. at Saks Fifth Avenue on July 3 and in Le Bon Marché on July 7. Introduced in 2015, the brand is known for its ladylike dresses, blouses and skirts done in handmade and vintage prints. The duo met while studying at the London College of Fashion and left their roles as buyers at T.K. Maxx and Asos, respectively, to start the company. Rixo is sold on the brand’s web site, on and through wholesale accounts and pop-ups. “We’re quite well-known in the U.K. and we want to get more of a presence globally,” said Rix, noting that the U.K., the U.S., Australia and Hong Kong are among their largest markets online. McCloskey added that Rixo is already one of the top five brands in contemporary women’s wear on Net-a-porter. “Online, we want to see a bigger influx in terms of international. For international wholesale, the season before it was 80 percent U.K. and 20 percent international and now it is 50/50. The showroom in Paris and the U.K. help us to target international

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